How do we approach the promotion strategy?
We know that over 90% of online experiences begin with a search on the search engines.
We propose a mature approach upon this very important subject for the functioning of a business, subject which has positively and, sometimes, decisively influenced the business plans of many customers.
Google will not recommend within the searches a website which only has a good design, but the websites which offer useful information and an optimal experience; Google, using artificial intelligence, has the aptitude to automatically read and understand the text content, and only after it will rank the website within the results. Second of all, the programming of the website, its architecture and the used technologies will influence the results. A website with missing pages, with wrong links or with empty pages will not offer reasons to the search engine to rank it better within the results.